The story behind the little red tag....

Our signature red label and logo is directly inspired by the classic embroidered name tag required by all of the most elegant private schools throughout Europe.

A Parisian designer and an American team set in the hip West Hollywood area of Los Angeles make up Angelic Genius - the "not so much for kids" baby fashions! (Even though we always emphasize the child over the fashion statement.) Our shirts will be a hit with everyone - baby aficionados or not - with their smart, cool designs and the original signature hang-tags printed with our DO's and DON'TS.

To the music-lover dad, fashionista mom, and art and design fans we give a voice to your children, ages newborn to two years - when they don't quite have one of their own yet. And we give a way for their parents to express themselves too and say: "She's like me" or "He's part of my tribe".

Angelic Genius - sometimes irreverent but always edgy and different. We have a strong personality that says "This is who I'm proud to be" with the smart sense of humor that you'd expect from a mischievous, adorable, bright child (an "Angelic Genius").

ALL ANGELIC GENIUS PRODUCTS ARE PROUDLY MADE AND PRINTED IN THE USA

(We love our country. That's hot!)